Focus on the intent, not the transaction
Vision2 understands that giving is an act of worship, an act of faith, not a transaction. Being able to see, and understand what is being given to is part of the experience. 20-30% of first time givers will abandon their online transaction if the giving page is not part of your organization's website. Over 50% of givers prefer guest checkout over having to sign in or create an account to give.